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Entries in marketing (3)

Wednesday
Dec292010

Location, location, location

A dumb idea that bears disputing
just like Bob and pen computing:
location now is claimed to be
a killer app for you and me.
But digital tools and identity
are not located; they're part of me.

Tuesday
Mar042008

Software Team 4

The marketing guys we do not call by name.
There are three, but we think they may all be the same.
We've been told to agree, when they talk, that they get it for
fear they might jump to our closest competitor.

Monday
Jan072008

Work 2

Marketing's messages? Canned.
Everything must be "a brand".
Thoughtfully pleasin'
ideas based on reason
Are clearly too much to demand.